Generate a paid search keyword strategy surrounding your forming digital ecosystem which establishes 10 keyword in each of the three parts of the marketing funnel (awareness, consideration, conversion)
For class 4 complete the reading assignment.
Turn in to me in our next class a 2 page write-up of your three top competitors and one non direct competitor (outside your industry). Please include in your brief a digital SWOT analysis of your brand. (SWOT: strengths, weaknesses, opportunities, threats)
Assignment for Class 3
Complete the reading assignment in the textbook through Chapter 5
Come to class with a list of your top 5 brand competitors and begin to be able to discuss what the strengths and weaknesses of your competitors are and how you will capitalize on each to strategically digitally engage your target audience to either steal customers from competitors or build a strategy that reaches an entirely new customer segment
Review the Laredo Group Interactive Glossary Terms
Complete and hand in a Creative Brief for your brand (1-2 pages)
In the creative brief, begin to concept how you will strategically engage your target audience online through digital marketing (on a high level) as well as any creative ideas to coincide with your digital strategy (e.g. Old Spice used online video + humorous creative approach)
We will continue in class to review tactical steps vs various digital means
1) Read book through Chapter 12
2) Review on wikipedia, the definition of "Digital Strategy"
http://en.wikipedia.org/wiki/Digital_strategy
3) Develop a Mobile Marketing Strategy for your product
Read: http://en.wikipedia.org/wiki/Mobile_marketing
Based on our last class, please turn in a 1-2 page synopsis of a mobile strategy you will
use to connect with your customers to gain brand mindshare and sell product.
4) Begin to concept a "Digital Contact Strategy Map" - I will speak to this in our next lecture
Class Wiki:
http://baruchinteractivemarketing.wikispaces.com/
Assignment for Class 6 - Thurs, June 16
Utilizing Balsamiq, create a website mock up of your brand website:
http://balsamiq.com/products/mockups
Generate a paid search keyword strategy surrounding your forming digital ecosystem which establishes 10 keyword in each of the three parts of the marketing funnel (awareness, consideration, conversion)
Assignment for Class 5 - Thurs, June 9
Study for the Exam
Review Google Trends:
http://www.google.com/trends
Read the article and be prepared to discuss:
New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google
http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529
Assignment for Class 4
For class 4 complete the reading assignment.
Turn in to me in our next class a 2 page write-up of your three top competitors and one non direct competitor (outside your industry). Please include in your brief a digital SWOT analysis of your brand. (SWOT: strengths, weaknesses, opportunities, threats)
Assignment for Class 3
- Complete the reading assignment in the textbook through Chapter 5
- Come to class with a list of your top 5 brand competitors and begin to be able to discuss what the strengths and weaknesses of your competitors are and how you will capitalize on each to strategically digitally engage your target audience to either steal customers from competitors or build a strategy that reaches an entirely new customer segment
- Review the Laredo Group Interactive Glossary Terms
- http://baruchinteractivemarketing.wikispaces.com/Suggested+Reading
- Complete and hand in a Creative Brief for your brand (1-2 pages)
- In the creative brief, begin to concept how you will strategically engage your target audience online through digital marketing (on a high level) as well as any creative ideas to coincide with your digital strategy (e.g. Old Spice used online video + humorous creative approach)
- We will continue in class to review tactical steps vs various digital means
- Creative Brief Template is found here: http://baruchinteractivemarketing.wikispaces.com/Resources
Assignments for Class 2:For Class 2, please: